How ‘Save and Retention Care’ Drives Long-Term Loyalty

In the telecom and subscription industries churn rates average 20% to 30% annually (and in some segments are as high as 50%). For this reason, companies can’t afford to overlook their most valued assets – customers. While many focus heavily on attracting new customers, true long-term success comes from actively nurturing and retaining existing relationships through proactive save and retention efforts.