Meet the team

The People Behind the Voice

Leadership that Drives Connection, Innovation, and Excellence

The VoiceTeam Team

At VoiceTeam, our strength lies in the people who drive our vision forward. Our leadership team brings decades of experience in customer experience, business process outsourcing (BPO), technology, and operations—united by a shared commitment to delivering exceptional service with a human touch.

We believe that outsourcing should be more than just cost savings; it should be about partnership, trust, and innovation. That’s why our leaders are hands-on, ensuring that every client engagement is personalized, high-quality, and strategically aligned with business goals.

With deep industry expertise, a passion for cultural fluency, and a relentless focus on operational excellence, our leadership team is dedicated to empowering businesses, elevating customer experiences, and creating opportunities for our global workforce.

Get to know the team behind VoiceTeam’s success.

Meet the Team

Juan Lendoiro
CEO

Visionary. Entrepreneur. Innovator.

As Founder and CEO of VoiceTeam, Juan Lendoiro has transformed the nearshore BPO landscape. He’s built a company rooted in excellence, innovation, and human connection—delivering enterprise-level CX solutions with a boutique touch.

Juan brings a rich background in business leadership, marketing, and operations. He’s led companies across industries since 2008, holds degrees in business and marketing from Pontificia Universidad Católica Madre y Maestra, and completed executive education at IESE Business School.

More than a business leader, Juan is a champion for people. His passion for education and mentorship informs VoiceTeam’s culture of growth, agility, and empowerment—proving that great outsourcing is about more than savings. It’s about elevating brands and unlocking potential.

Ariel De los Santos
General Director

Leader. Mentor. Builder of high-performing teams.

As General Director and co-founder of VoiceTeam, Ariel De los Santos is the engine behind its service and sales success. Known for his people-first leadership and operational excellence, he’s shaped a culture of empowerment, collaboration, and growth.

With experience across IT, product development, and procurement in both BPO and manufacturing, Ariel brings a strategic, tech-savvy mindset to his work. A certified COPC Implementation Leader, he ensures top-tier standards and continuous improvement across the business.

Ariel’s approach to leadership is rooted in mentorship and authenticity. He’s a lifelong learner with executive education from INCAE and Barna Management Schools, and a reputation for turning potential into performance—both for people and the business.

Jasmin Cruz
Director of Finances

A founding member of VoiceTeam, Jasmin Cruz has played a vital role in the company’s growth since 2008. With experience in both the BPO and agro-industrial sectors, she brings a strategic financial lens that ensures long-term stability and success.

Jasmin holds a Bachelor’s in Accounting from UTESA and a degree in Social Communication from UASD, blending financial expertise with clear, effective communication. Her strengths in budgeting, reporting, and leadership continue to drive operational excellence and sustainable growth at VoiceTeam.

Aubrey Rivera
Director of Operations

Aubrey Rivera brings deep operational expertise across workforce management, training, and recruitment. With over 900 FTEs launched and led globally, she has scaled chat, back-office, sales, and customer service operations with remarkable precision. Her leadership style blends performance-driven strategy with a people-first mindset, creating high-performing teams that deliver results. Known for her global client management skills and seamless execution, Aubrey plays a critical role in VoiceTeam’s operational growth and innovation—making scalable, human-centered service a reality.

Felix Jimenez
IT Manager

Felix Jimenez is the backbone of VoiceTeam’s tech innovation, leading IT strategy and infrastructure with expertise in VoIP, security, and emerging technologies. A Telematic Engineering graduate with Cisco and Microsoft certifications, Felix blends deep technical know-how with real-world agility. His leadership has helped VoiceTeam scale securely and efficiently, driving digital transformation and ensuring 24/7 operational resilience. With a background as an IT consultant and strategist, Felix ensures technology empowers agents, elevates CX, and supports VoiceTeam’s global service goals.

Francisco Henriquez
Sr. Operations Manager

Francisco Henríquez leads with a global mindset and data-driven precision. With degrees in Economics and Business Administration from top Dominican and U.S. universities, he’s an expert in workforce planning, risk management, and process optimization. Francisco has successfully led operations for major financial and telecom clients and now drives company-wide performance at VoiceTeam. His leadership has helped scale new campaigns and build a strong culture of accountability, collaboration, and continuous improvement.

Luis Ureña
Sr. Operations Manager

Luis Ureña combines technical acumen and people-centered leadership to deliver operational excellence. With a background in Systems Engineering and certifications in Java and strategic management, he leads complex support operations, including customer experience and process optimization. Since joining VoiceTeam, Luis has advanced through technical and supervisory roles, consistently delivering root-cause analysis and high customer satisfaction. His leadership ensures VoiceTeam’s operations remain agile, efficient, and always customer-focused.

Rosa Karina Salazar
International Head of HR

Rosa Karina Salazar brings over a decade of strategic HR leadership to VoiceTeam. With experience at top firms including Gildan and Codelpa, she specializes in talent development, workforce planning, and organizational transformation. Her people-first leadership philosophy fosters a culture of growth, inclusion, and engagement across VoiceTeam’s global teams. With advanced degrees in Business and Economics and certifications in leadership development, Rosa Karina ensures VoiceTeam continues to attract and retain top talent while scaling with care.

Just have a question?